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    Take control of your product’s life cycle and extend it
    How does your Product’s journey end?
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    Your Online Marketplace to connect Corporate Brands and Recyclers
    Easy Extended Producer Responsibility (EPR)
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    Traceability of waste on a blockchain digital platform
    A Social Enterprise Initiative by the Paperman Foundation
ABOUT US

Traceability + Transparency to the Waste Supply Chain

We provide a platform for Corporate Brands with Recycler Processors to connect with each other to comply with Extended Producer Responsibility (EPR).

people impacted

Aby Yohannan

Founder, Managing Director

kgs of waste recycled

Mathew Jose

Waste Management Leadership

Pranav Burnwal

Head of Technology

kgs of carbon emissions saved

Meghna Kayam

Brand Strategy & Data Science

years of service

How EPR Works

Extended Producer Responsibility

History

Corporate Brands who produce packaged consumer goods are able to pay government approved waste management companies to ‘recover’ the solid waste production post consumer sale.

Companies will come to an agreement with the waste management company where they will pay a price per KG for all the material processed that does not end up in landfills and oceans.

Our Philosophy

An authorized certificate is given to the corporate brand based on the amount processed by the waste management company.

Corporate brands can use this authorization as a ‘claim’ of recovered material thus fulfilling their EPR..

Our Projects

Data Research

India’s Trash Economy

Stop seeing waste as waste and see it more as a resource. The economic value of trash motivates everyone in the ecosystem to get it moved through the waste chain which increases the waste management and recycling efforts.

The Scenario Today

Many factors have brought us to this point where government rules are now in place to help manage our waste. How do we implement these rules and where do we take it from here?

Impact of Improper Waste Management

With increased amounts of trash comes pollution, disease, unsanitary living conditions, hygiene concerns, hazardous waste, and toxic water supplies.

Market Opportunity

With millions moving to cities in emerging markets, the more income they will have, the more products they consume, the more waste they produce.

  • “ Never in history have so many people had so much to throw away and so little space to throw it as the people of India in the second decade of the twenty-first century. ”

    Assa Doron and Robin Jeffrey

    (The Waste Of A Nation, 2018)
  • “ India's waste management market is expected to be worth $13.62 billion by 2025, with an annual growth rate of 7.17% ”

    Forbes

    (2016)
  • “ Without urgent action, global waste will increase by 70% on current levels by 2050. ”

    World Bank

    (2018)
What We Do

Our Model

Corporate Brands can perform their EPR through the platform by requesting an amount (weight) of material that they can claim for EPR. They pay a price per kg for the type of product material they want to be recycled.

The funds will be sent to the Waste Management entity directly responsible for the specific material assigned to be recycled for the Brands EPR claim.

All transactions which include: Brands requesting their EPR claim, payments, and certification for recycled materials for Brands to officially claim their EPR would all happen seamlessly on the CleanTrack blockchain platform.

Our Value Proposition

01

Through our partnerships with NGOs/social impact organizations, our sales and marketing teams, and technology, we can scale our solution to both customer bases to effectively reach and solve this problem.

02

By utilizing the financial engine that is EPR, we can financially incentivize everyone down the supply chain to recycle more and divert more waste from landfills and oceans.

03

With an EPR platform we will now be able to track the data of the waste flow stream from post consumer use through to recycle processing using our blockchain technology.

04

We make EPR quick and easy for everyone involved by using our technology platform.

Economic Value for complying with EPR for Brands and Recyclers

01

Companies reputation takes a hit, leading to a loss of value to the brand and loss of interest by investors and customers.

02

Corporate Brands that are hit by new, unanticipated environmental laws are exposed to potentially huge competitive disadvantages.

03

On top of receiving money for material value for recyclers, an additional value is added through EPR money.

04

For Recyclers, access to your supply chain allows to improve material quality that enhances sale opportunities to the industry and markets and greater value for the materials they produce.

Have A Question?

Get In Touch

INDIA

New No. 103
PS Sivasamy Salai, Mylapore
Chennai, Tamil Nadu 600004

USA

4780 Ashford Dunwoody Rd
Suite A-145
Atlanta, GA 30338

SINGAPORE

Coming Soon
Suite
Singapore, 048623

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